Doors open, the platform already running
The Convergence does not open with a keynote. It opens with the floor, and with the newest thing Shaffra has finished, running live, for a room that is allowed to interrupt it.
01/Built, not imported
Several editions a year
Built in the GCC.Deployed around the world.
The Convergence is Shaffra's own stage.We take the newest system we have finished, engineered inside the GCC rather than imported into it, and put it in front of the people who would actually run it, meaning ministries, enterprises and the capital behind them.What is built here does not stay here. Edition 02 carries it to Baku, the first edition held outside the Gulf.
Nothing is presented as a slide. It runs live, in the room.
- Several editions a year
- Every edition exists to put one new thing on the record.
- Built where it runs
- Engineered in the region it serves, not localised into it afterwards.
- Invitation first
- Government, enterprise and capital. The room is small on purpose.
02/Edition 01 · Riyadh
Subconscious AI was unveiled here.
The first Convergence opened with the platform already running on the floor and closed on the panel. In between, Shaffra took the cover off the cognitive layer of its own product.
- Venue
- Mansard Riyadh, A Radisson Collection Hotel
- Doors
- 19:00 KSA
Doors open, the platform already running
The Convergence does not open with a keynote. It opens with the floor, and with the newest thing Shaffra has finished, running live, for a room that is allowed to interrupt it.
An AI employee, met face to face
This is what the evening exists to make concrete. Not a chatbot in a window, but a colleague on a screen at human scale, holding a conversation in the language you spoke to it in.
Dr. Sergey Kravchenko
Shaffra's Executive Chairman, formerly Chief Innovation Officer at Boeing Global Services and a lecturer at Imperial College London, on why the next enterprise platform is being built in this region rather than imported into it.
The floor becomes a stage
One edition, one unveiling. In Riyadh that was Subconscious AI, the layer that lets an AI team hold organisational memory, prioritise the knowledge that applies, and reason with real business context behind it.
Edwin Lun, Salalah AI Campus
The room is not only Shaffra. Partners building the region's AI infrastructure were on the floor too, which is the point of holding the evening at all. The people who would run this technology are in the room.
Panel on the Future of Autonomous Intelligence
Alharith Alatawi, Konstantin Sidorov of London Technology Club, Dr. Sergey Kravchenko and Abdulmajeed Al Balushi of Salalah AI Campus. Builders and backers arguing the same question in front of the people it lands on.
02/Edition 01 · Riyadh
Subconscious AI was unveiled here.
An AI employee, met face to face
This is what the evening exists to make concrete. Not a chatbot in a window, but a colleague on a screen at human scale, holding a conversation in the language you spoke to it in.
Dr. Sergey Kravchenko
Shaffra's Executive Chairman, formerly Chief Innovation Officer at Boeing Global Services and a lecturer at Imperial College London, on why the next enterprise platform is being built in this region rather than imported into it.
The floor becomes a stage
One edition, one unveiling. In Riyadh that was Subconscious AI, the layer that lets an AI team hold organisational memory, prioritise the knowledge that applies, and reason with real business context behind it.
Edwin Lun, Salalah AI Campus
The room is not only Shaffra. Partners building the region's AI infrastructure were on the floor too, which is the point of holding the evening at all. The people who would run this technology are in the room.
Panel on the Future of Autonomous Intelligence
Alharith Alatawi, Konstantin Sidorov of London Technology Club, Dr. Sergey Kravchenko and Abdulmajeed Al Balushi of Salalah AI Campus. Builders and backers arguing the same question in front of the people it lands on.
03/On the record
“The next phase of enterprise AI will not be defined by chatbots or copilots, but by AI systems that can operate with memory, context and accountability inside real organisations.”
“Enterprise AI cannot scale if every agent needs to consciously process everything at every step. Human intelligence works because the brain continuously filters, compresses, and surfaces only what matters, and Subconscious AI brings that same principle into enterprise AI infrastructure.”
“The next era of enterprise AI will not be defined only by larger models or longer context windows. It will be defined by systems that know what to remember, what to ignore, what to retrieve, and when to act.”
“Unlike traditional chatbots or automation tools, our AI Employees can understand business intent and determine the right actions to take.”
“Opening in the Caspian region is an important first step for Shaffra, because it shows that demand for Autonomous AI Teams is rising beyond the GCC.”
What was announced
Unveiled
Subconscious AI
The cognitive intelligence layer of Shaffra's Enterprise AI Workforce Platform, taken out of the lab and shown running.
- Retains what matters across a task instead of re-reading everything at every step.
- Prioritises the organisational knowledge that actually applies to the job in hand.
- Reasons with real business context behind it, not just the prompt in front of it.
For an enterprise or a ministry, AI employees that carry institutional memory and can be held to it.
Announced
20+ new AI roles
A second wave of AI employees, announced from the stage for release in September 2026.
- Spanning sales, operations, finance, HR, customer service and knowledge management.
- On top of the sales agents, receptionists and project managers already in production.
- Governed on arrival, each role with a defined remit rather than an open licence.
For an enterprise or a ministry, a workforce you extend one role at a time, without rebuilding the platform under it.
04/The next editions
2026Edition 01
Riyadh
Saudi Arabia
June 20, 2026
Subconscious AI unveiled at Mansard Riyadh.
2026Edition 02
Baku
Azerbaijan
Next · Date to be announced
The Convergence leaves the Gulf for the first time.
2026Edition 03
Muscat
Oman
Scheduled · Date to be announced
The year closes back in the Gulf, in Oman.
2027
London
United Kingdom
Joins the tour in 2027
The Convergence has not played here yet.
2027
Zurich
Switzerland
Joins the tour in 2027
The Convergence has not played here yet.
The Shaffra Convergence
Riyadh happened.Baku is next.2027 runs five.
Shaffra's own stage, built in the GCC and taken out to the world. Riyadh is on the record above. Baku and Muscat follow this year, and in 2027 the Convergence runs five cities. Leave us your details and the dates reach you before they go public.